Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where you pay for the service only when the ad is clicked. Those ads are marked as “sponsored results” or Ads, at the top of search pages or along the right side of the pages.
This service is recommended when you need immediate results; otherwise we recommend SEO where your listing will appear in the organic search area, as this is the most popular search space.
Cost per click (CPC) is the sum paid by an advertiser to search engines for a single click on your listing / advertisement, which directs one visitor to your website.
Among PPC providers are Google AdWords, Yahoo! Search Marketing, and Microsoft Ad Center.
The PPC advertising model is open to abuse through click fraud and may be an expensive solution, based on your keywords / phrases demand and competition.
We will manage your campaign with possible savings through efficient bidding and monitoring.