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The Internet is not the future… it’s here, now and making the difference!
Millions of websites, online stores or service providers like you are on the World Wide Web, all competing to get your customers’ attention…
The common way to look for a product or service is on the search Engines – Google, Bing, Yahoo and others, and the way it’s done is by entering a short description of the product or service. Those brief descriptions are known as “Key Words”.
It can be one word or more: Sydney Furniture… furniture… furniture design Sydney… each is considered as one key word / phrase.
It is estimated that 30% of user searches ends up in page 1 of the search engines!
Others will continue to search in pages 2-5 and only a few will go further with their searches.
For example, the Google search for key word “furniture Sydney” has more than 29 Million sites!!!
You need to be in front... pages 1-3 and there are several ways to get there:
SEO – Search Engine Optimization
Getting your site with key words associated with your industry to rank higher than your competitors in Google, Bing and other search engines (pages 1-3), using highly technical Search Engine Optimization tactics. This may be a lengthy process for highly competitive keywords and may take weeks or months to get a high ranking to all key words.
PPC – Pay Per Click
To reach page 1 of search engines instantly, one can pay the different search engines a fee for each visitor to your site generated by them, in other words, each time someone clicks on your link, you are charged. Pending on the keyword popularity, this can be a costly solution, yet with immediate effect. Those listings are known also as “Sponsored sites” or “Ads” and will appear at top of pages on the right column.
Social Media Marketing
Social networking sites such as facebook, twitter and others are the hottest thing on the Internet with billions of users. This is also an important channel that marketers tap to acquire new customers and gain exposure.
Content Writing
Your message must be clear and understood by the visitor. We offer professional copy writing done by a professional Australian editing team.
Trust Build-up – online PR
With more people getting their news online instead of through printed Media, Web Aussie now offers on-line Public Relation services.
We write the articles, send to you for proof and once approved we submit them to numerous online and printed media organizations, in Australia only as well as internationally.
It’s a way to build up trust or generate interest in a new product. |